Consider using social innovation software.

Product innovation is to develop and deliver the product or service to the market quickly and profitably. A process using well managed innovation software that meets the requirements of the customer for products and services new and unique can contribute to the creation of a competitive advantage and the growth of the business.

For many companies, there are several critical challenges that impede the process of product innovation:

• Lack of cooperation between the parties concerned.
• Lack of visibility and transparency in the process of innovation.
• Lack of integration of the participation and feedback from the client.

Organizations can improve their innovation processes through the use of social technologies of next generation:

• Monitoring social media of the social web for any mention of the products
• Idea management to capture, develop, and manage ideas and suggestions from interested parties
• Integration of critical business processes
• Analysis of requirements and management to manage the product requirements and ensure alignment with corporate objectives

Successful product innovation can be achieved through the collaboration of various departments. Customer service sales, marketing, project management teams and product management must work together via business processes to make decisions at the various stages of innovation.  Ideation, concept tests, business analysis and development of final product all require collaborative information from diverse sources. Product innovation tools can be used perfectly unify the processes and functions. This provides greater collaboration between departments and teams, control of innovation activities by employee suggestion box, partners and clients, visibility in the process of product development and communication of valuable information related to the product.